If you are looking to learn more about internet marketing and how to make your website search engine friendly then these upcoming marketing online classes in August will give you a lot of information that you can then use on your own website.  To sign up for a class just click on the class link and you will be taken to the registration page.

Space is limited to a maximum of 10 students so sign up early!

Fri, Aug 19, 2011 

Class #3221T – Get Your Business Listed on the First Page of Google: Using Local Search  

How does a small business get onto Google (local), Bing,and Yahoo maps? If you have been approached by an Internet marketing company that has some version of ‘local’ in their name and promises to get you listed on the first page of Google for a monthly fee, then you need to come to this class before you sign on the dotted line. Learn tactics that search engine optimization companies charge upwards of $2,000 for to get you into “local search.” In most cases it takes a little knowledge, some elbow grease, and you can do the same thing yourself at little to no cost. After this class, you will know how to get your business on Google, Bing and Yahoo maps, listed on local directories, find places you never thought of to be listed, and have a road map of action items-even if your budget is $0.
From:  9:00a.m.– noon
Fees:   $57 Non-Member $45 Member $10 materials fee payable in class

Class # 3244AJ – Everything You Wanted to Know About Blogging

Discover how you can make your voice heard with a blog. Personal blogs and business blogs are great tools for sharing knowledge and expertise. Blogs can help build additional traffic to a website and can help you connect with potential new customers. A blog is a low cost alternative to having a full-blown website, and for small business owners blogs offer an inexpensive way to get out on the Internet. In this class learn about the difference between a business blog and a personal blog, the different blog creation platforms available, and which ones are free and which ones cost money. We will talk about the pros and cons of different blog programs. Learn about RSS feeds, categories, tags, trackbacks and other blog terms. You will leave the class with a complete plan on how to create your own blog and ideas on what to blog about for your business, hobby, or project.
From:  1:00p.m.–4:00p.m.
Fees:   $57 Non-Member $45 Member $10 materials fee payable in class
Sat, Aug 20, 2011

Class# 3590AM – Market Online: It’s Easy, Effective, and Affordable

In one power-packed evening get a solid overview of Internet marketing and how to grow your online presence immediately. The Internet provides a rich set of affordable options to help companies of all sizes and types grow. Learn what is available, what fits your business needs, and what can be implemented at little or no cost. Discover the tricks behind a form of marketing you can launch today with zero investment that delivers the highest ROI of any form of marketing, online or otherwise. Leave class with the knowledge to create your own online marketing plan. 
From:  9:00a.m.–12:00p.m.
Fees:   $57 Non-Member $45 Member $10 materials fee payable in class

Class# 2801BI – Google Freebies and Must-Haves  

Google offers a wide range of tools to help your track, promote and monitor your business online. Most of the tools are free and can offer valuable insight to your online marketing efforts. If you have a website or are planning a website for your business this class will show you the most valuable of these tools you can use to promote, find keywords and track your business online. These top 5 tools will help you make informed decisions about what your need to change, how to track your competition and how well your online marketing dollars are being spent.
From:  1:00p.m.–4:00p.m.
Fees:   $57 Non-Member $45 Member $10 materials fee payable in class

If you cannot make it in August we repeat the classes January thru June and August thru November.  Class content is updated regularly so the latest information is given.

I have been getting a few questions about the +1 button people are seeing in the Google search results, both in the ads sections and the organic sections.  Here is a letter from Google that explains it in good detail for the adwords clients.

If you would like us to add the +1 button to your site, just give us a call.

If you have been maintaining your own plugins then you can install the +1 button with a plugin on your site, Google +1.  However, before installing another plugin check to see if your current Social Sharing plugin such as SexyBookmarks has the Google + included.

The Google+1 button is similar to the Facebook Like button, it is part of Google’s efforts to advance in the Social sharing environment.  You can read more on it on Google’s page at +1 Button.

Dear Subscriber;

In the coming weeks, your search results and ads on Google will include a +1 button, which users can click to recommend your ads. You don’t need to make any changes to your account in order to take advantage of them. The final landing page URL of your ads can also appear on the Google profile of any user who +1’s your ad.

Here’s how the +1 button works:
Let’s say you own a hotel in Madrid. Brian had a lovely stay at your hotel last summer. When Brian starts researching accommodations for his next trip to Spain, he searches on Google while signed into his Google account, and sees your ad. He clicks the +1 button on the ad to recommend it to his contacts.

When Brian’s friend Ann plans her trip to Spain, she signs in to her Google account, searches, and also sees your ad – plus the personalized annotation that Brian +1’d it. Knowing that Brian recommends your hotel helps Ann decide where to stay during her travels.

Think of the +1 button as a way for fans of your business to recommend what you offer, for all their friends and contacts to see. By helping searchers see more personal, relevant ads, we believe you’ll see more qualified traffic. You can also add the +1 button to your site to give your customers the opportunity to +1 your site after visiting it.

Sincerely,
The Google AdWords Team

There are lots of options out there in regards to adding a feed reader to your WordPress website.  Depending on how you want to track and what feed readers you want to offer to uses at the click of a button will depend on which subscribe plugin you use.  If you are using onsite video I would also check out the Tentblogger Viemo Youtube rss embed plugin listed below.

  1. Subscribe Me Plugin
  2. AddtoAny:  Subscribe Button
  3. Category Specific RSS feed – This WordPress Plugin allows you to present a menu with multiple RSS feed subscription option to your site’s visitors in addition to your normal RSS subscription option.
  4. TentBlogger Vimeo, YouTube, Rss Embed:    If you use any video in your blog posts this is a must have plugin! RSS readers are notorious for not interpreting and/or reading when your blog post has a video embedded in it. This plugin intelligently manages video embeds in your visitors RSS feed readers.
  5. Tentblogger RSS FeedBurner Redirect:   Redirects your blog’s feed to Feedburner ! This is strategic because feedburner  lets you track your readers, analyze trends in your readership, and also allows you to setup email subscriptions and even monetize your feed!
  6. FeedStats:  Allows you to get stats on about your RSS readers.
  7. Feedage Tracker Plugin:  allows you to add buttons to the site and tracks the readers on the major feedreader sites.
  8. Feed Subscriber Stats:   Allows you to see the number of subscribers according to FeedBurner/Google.

Tracking Subscribers.

Feedburner.com –  Now owned by Google it is a service that will track sign ups.  It also keep a track of the email addresses for the people that are subscribed to your feed.  If you are new to Feedburner then use the new Beta version it can give you a lot more information.

Feedage.com – Tracks people signing up for your feed on other feed readers such as myyahoo, google etc.  Use the feedage tracker plugin with this account.

What are RSS Feeds?

RSS is the abbreviation of Really Simple Syndication.  What it is simply, is a document of your website that is created by your site software in a format that is able to be read by a feed-reading program.  Your website is built in such way that a web browser can read the information on the site and that is what you see when you visit the site in a browser such as Internet Explorer, Firefox or Safari.  The RSS feed is just another format of the website content that can be read in a different way.

When you look at the raw rss feed it has all kinds of code like pieces to the information.  These code tags tell the feed reader what that content is and how to display it in the feed reader.

One of the great benefits of RSS feeds is that rather than having to go back to a website to read the new content that has been posted a person can subscribe to the site via a feed reader and read it with their other feeds from other sites in a mobile device, on their browser or in any other feed reader.    T his makes it a lot more efficient to keep up on a number of blogs and websites.

Where can you get a Feed Reader?

You probably already have access to a feed reader.  There are both mobile feed readers, desktop base feed readers and web based feed readers.

Mobile devices such as smart phone have an app for reading feeds.  Take a look in your phones app directory and search for RSS reader.  There will be a number to choose from.

Another way to read rss feeds is by a web based feed reader.  Services such as Google Reader   (instructions on how to use Google Feed Reader) , Bloglines, MyYahoo  & , MyMSN  all allow you to collect feeds from various sites and go to one site to read them all.   The advantage of using a webbased service is that you can read your feeds from any computer and when you change machines you still have all your feeds in one place.

Example of a Google Reader RSS feed page

Client based feed readers – programs that you add to your home or work computer that allow you to read feeds are available.  Microsoft Office has a feed reader in the left side or your folders look for the folder marked RSS Feeds and follow the get started instructions.   On the Mac mail also comes with a feedreader.  Check out a Comparison of Feedreaders on Wikipedia.

Signing Up for a Feed:

A WordPress website generally has a feed reader built into – just type in http://www.yourwebsiteaddress.com/feed to find your feed.

If you are on a site and want to subscribe to their feeds take a look for something to the effect of Sign Up for our Feed, or look for the orange Feed Reader icon that shows a feed link.

With the launch of WordPress 3.0+ we now have the option of making WordPress work more like a CMS by creating and using our own custom post types.

Jayson and Liz will present on both custom post types and custom fields, when to use them, how to use them and how they work.

After a short break in the last 50 minutes of the meeting we will come back and create a custom post type and some custom fields and output the content to a website.

So, bring along an idea for a custom post type you might want to build, along with the fields you will need to create and the information to access the website you want to add the custom field too. It could be a movie database, event calendar, recipe database, mp3 database…. the ideas are only limited by your imagination (or your clients imagination.)

MeetUp Document:  WordPress_Meetup_Jan_2011

You might have noticed that we have a new address;

Maia Internet Consulting
4E, 1st Street Nederland , CO , 80466 United States
303 815 9860
Mailing: 78 Farrell Drive, Black Hawk, CO 80422

We moved out of Boulder at the end of 2010 and are now in downtown, funky Nederland in the purple and yellow building known affectionately as the “Off Her Rocker” building because of the gift store upstairs.   Our new office is in the lower level facing the creek.

Notice that we do not get mail here, only Fedex and UPS but you can use the mailing address for any USPS items. The phone number has not changed.

Come along to a CFU class to enhance your skills or get a better understanding of your WordPress website.  We offer a number of classes on how to get your website into the search engines, blogging and Google Tools.  The classes are as follows – sign up on the CFU website by clicking on the class link.  The classes vary in price but each has a $10 materials fee.

All classes are held at CFU LOWRY: Near 1st & Quebec

If you have any questions just drop us an email to liz@maia-consulting.com.

Class Descriptions:

Get Your Business on the First Page of Google: Using Local Search
How does a small business get onto Google (local), Bing,and Yahoo maps? If you have been approached by an Internet marketing company that has some version of ‘local’ in their name and promises to get you listed on the first page of Google for a monthly fee, then you need to come to this class before you sign on the dotted line. Learn tactics that search engine optimization companies charge upwards of $2,000 for to get you into “local search.” In most cases it takes a little knowledge, some elbow grease, and you can do the same thing yourself at little to no cost. After this class, you will know how to get your business on Google, Bing and Yahoo maps, listed on local directories, find places you never thought of to be listed, and have a road map of action items-even if your budget is $0. Read more

I was recently working on a new site for a client that is hosted on 1and1 hosting. For the most part the install went smoothly. There is no cpanel or similar quick install on 1and1 so you need to know how how to install WordPress manually.

The one issue that did happen is that the plugins would not update via the link in the admin area of WordPress and I was getting a server 500 error when adding the NextGen Gallery plugin.

Read more

I teach a number of classes and in every class I get asked how important is it to be on Facebook, Twitter and LinkedIn.

I advise students that they first need to work on organic search for their website – make sure that their website looks professional and then work on expanding into the social media outlets.  Many of my students worry about Facebook, Twitter and LinkedIn and how they can manage so many sites and still run a business.  A recent report on Emarketer.com shows that in the B2B industries these mediums might not be as high on the list of sites to manage as making sure your own business website is bringing in organic traffic.

“While many business-to-business (B2B) companies have gotten turned on to the value of social media marketing and find it helpful for tasks like prospecting and lead generation, inbound social marketing for B2Bs may leave much to be desired.

A study by lead generation solutions provider LeadForce1 examined the behavior of visitors to B2B Websites who had been directed to the sites from social media, including Facebook, Twitter, LinkedIn and Wikipedia. Visitors from the top social sites were generally uninterested in product or contact pages, suggesting they were not in the market for the company’s products or services.”

My feeling is that you should have a presence in all of these sites, I certainly see traffic coming from both Twitter and LinkedIn to the Maia Internet Consulting website and know that they have brought us business, however the most traffic still comes from our organic search results.

Read the full article at Emarketer.com


There are a number of clients I work with where I manage renewals of their domain name.

Recently a letter was send from Domain Registry of America informing a client that their domain name was going to expire, they passed the letter onto me so I could take care of it for them.  This domain was registered through GoDaddy.com and does not expire until October.  The letter asked that a reply and renewal be sent by June 28th.

I just want to warn people that letters like this are a way to have you transfer your domain name to another company.   If you read the small print it will tell you that this is to TRANSFER and renew your domain.  Please don’t fall for these unless you really want to switch your domain registration to another company – the cost for one year renewal with Domain Registry of America is $30.00 your domain renewal through GoDaddy will be around $10.00 for the year.

If you are not sure where your domain is hosted, or are confused by a letter you can go to http://www.whois.net and enter in your domain name.  The results will give you the registrar for the domain along with the renewal date.  You can then make an informed decision as to if you need to renew or change registry companies.