Optimization your online video is just as important as optimizing your home page and interior pages on your website.  Recently comScore reported in their September 2009 U.S. Search Engine Rankings report, that YouTube is the second-largest search engine, higher than Yahoo or Bing accounting for 3466 mm searches in  September 2009, so creating online videos and having them available on YouTube should be part of your online marketing strategy.

I get asked a number of times about adding video to a site, many clients want to stream directly on their own site.  This is possible with WordPress and can look really nice and will increase the ‘stickiness’ of your site, keeping people engaged longer.  However, to gain any kind of recognition for your video in the search engines they should be on YouTube. Read more