PPC or Paid Advertisement is an advertising strategy that directs traffic to your website when someone clicks on a link from your ad. Each click costs money, from just a few cents for a not-too-popular keyword to a very high amount for the more competitive keywords. PPC is a great way for properties to compete with the OTA’s (online travel agents) by listing their properties alongside their ads in the search engines.
Set up fees start at $500, and monthly management fees for the account start at $500 per account.
“We were bidding on the wrong keywords and paying a high price for them, we just were not getting the business we should have been getting. Liz and her team reviewed our strategy, now we pay less and get more leads.” Dr. Anton, Guatemala