Pay-Per-Click Advertising

PPC or Paid Advertisement is an advertising strategy that directs traffic to your website when someone clicks on a link from your ad. Each click costs money, from just a few cents for a not-too-popular keyword to a very high amount for the more competitive keywords. PPC is a great way for properties to compete with the OTA’s (online travel agents) by listing their properties alongside their ads in the search engines.

Pricing
Set up fees start at $500, and monthly management fees for the account start at $500 per account.

Common Questions

Do I still need PPC if I rank well in Organic?

There may be keywords that you are not ranking for very well in Organic Search, and PPC can help bring in traffic while your site is getting better ranking. PPC is also useful to maximize your listings on the search results pages. For example, if you rank on the page in the paid ads area for ‘Hotel in New Orleans’ and you are listed in Local Search and also in the Organic listings further down the page, you have great exposure and better brand recognition.

Will my Ad be at the Top of Google Pages all the time?

No, and for the most part, that would not be a good strategy. The Google Ads network takes into account a lot of different factors while deciding where to place your ad. The position will depend on a lot of different things such as the volume of clicks you get, your website landing page relevancy, and quality score.

What Kind of Budget Will You Need?

We suggest you look at a budget of a minimum of $1,000 per month to get started in PPC advertising per platform.

Note that we charge a set up fee that is dependent on your monthly budget. We may be able to waive the set up fee if you already have PPC campaigns running and only minimal changes need to be made. There may also be additional charges for the creation of display ads.

Reporting

It is important to understand how your ads are doing. A good PPC report will give you an overview of your cost per conversion, campaign performance, and will give you insight into the campaigns to see where they align with your business objectives.

We understand that there can be a lot of data to sort through. We create a simple to read and easy to understand report each month for you and also give you a report on what we adjusted on the accounts and where we may have made changes.

It is important to look at your results on a regular basis so you are not bidding on keywords that are too expensive or simply do not apply to your business.