Digital Marketing Speaker

A PROFESSIONAL SPEAKER FOR YOUR NEXT CONFERENCE OR EVENT

Your speaker, Liz Hamilton has been working with the web since 1997 and is an expert on Internet Marketing. As the owner of Maia Internet Consulting, she combines expertise gained over the years in search, blogging, front-end web development, and internet marketing to bring affordable online marketing solutions to small businesses. A seasoned speaker presenting at Bed and Breakfast conferences since 1998 Liz Hamilton is available to speak on a number of topics, here are just a few ideas.

Recent Webinars

Google Analytics – Finding the Data You Need

Google Analytics can give you an overwhelming amount of data, but what is it that you really need to know? In this session we look at digging into reports at a high level and pulling out key elements to help with ongoing marketing decisions.

We look at some of the basic things it is helpful to know;

  • Is analytics set up right on your site for tracking?
  • How is your Organic search doing? Where is the traffic coming from? Where can you improve?
  • What directories or paid listings are sending you traffic, is it worth the renewal rates they are asking?
  • Identifying pages that need help, are people leaving your rooms pages after just a few seconds?
  • Creating Dashboards to find data quickly
  • Adding goals for the top booking engines to track revenue.

This is a basic level class designed to help find some information out about your website so you can make better marketing decisions.

A Few Simple Tips to Help Improve Your Website and Conversion Rates

In this session we go over some simple tips on how to improve the website experience for guests. We look at some tools you can use to gather data on what needs to be improved and how to make those changes. Some simple tweaks here and there can make a big difference.

Some things we go over;
Organic Search

  • Photos are they selling the property, how can you make improvements
  • Your content, is it selling the property or putting people to sleep, is it over optimized? What is the right amount of keyword per text block?
  • What are the best words to use to get guests to the booking engine?
  • What is missing from your site that guests always look for?
  • What are the top pages a guest visits before going to the booking engine?

Website Reviews Live

Always a popular session, first presented by Liz Hamilton in 2002 at the PAII VIII conference at the Fairmont Hotel in Chicago, IL. This was a morning session that woke up the whole room after a rather dreary accounting presentation on Quickbooks.

In this session we pull up attendee websites and look at them together, we discuss what we liked, what we think can be improved and help make the site better. It is all done in fun but with some real take aways for everyone in the session.

Always well attended and lots of fun.

WordPress for Business – Training Class for Teams

We teach you the essentials of the WordPress interface.

During this class, we look at the structure of WordPress, and learn about best web practices. What you should have on your website to protect yourself from lawsuits and what your clients or guests are looking for, as well as simple edits you can do to get more leads from your website.

This class will work with the WordPress self hosted version.  Attendees will leave with a clear understanding of how to edit a WordPress website and how to keep it secure, updated, back-up and what plugins to use.

Perfect for someone who has a website, and loves to be hands on in the development of their business. Also great for those who want to start blogging or writing and need a platform to publish their work.

Resources for Growing Your Business Online

“Liz is a great teacher, with lots of knowledge and experience.” Juanita , Oriental Healing Clinic