You may think that blogging has no value. Years ago, at the suggestion of marketing companies, many small business owners started blogging, but over time the dedication to keep writing and posting content was surpassed by the many other tasks of running a small business. Are they a thing of the past or should you continue to add content to your website via a blog?
There are a number of reasons that a blog is still a valid addition to your site and it is never too late to start blogging. Some of the ways you can use a blog on your site:
To be successful you should always be genuine, make regular updates to your blog, stay focused on what your blog is about and try not to bite back if you get feedback that is not too flattering for your company. Use it as a tool to manage your reputation and show your customers that you care.