(click to view larger image)

  1. Collect all your information for your profile.
  2. Go to http://local.google.com/.
  3. Click on “Put your business on Google Maps”.
  4. Click on add a new business.
  5. Google will look for your business, and if it is there will give you the option to claim the listing.
  6. You are then taken to an area to either Edit or Delete the listing.
  7. Suspend the listing if you have more than one listing.
  8. Edit the remaining information on the good listing.
  9. Move the marker if the information for your location is incorrect.
  10. Upload videos and images.
  11. Click submit.
  12. Choose your method of verification – phone or mail.
  13. Check site in about two weeks after you entered the content.

Id: DH5APMMSSCW9

If you are looking to learn more about internet marketing and how to make your website search engine friendly then these upcoming marketing online classes in August will give you a lot of information that you can then use on your own website.  To sign up for a class just click on the class link and you will be taken to the registration page.

Space is limited to a maximum of 10 students so sign up early!

Fri, Aug 19, 2011 

Class #3221T – Get Your Business Listed on the First Page of Google: Using Local Search  

How does a small business get onto Google (local), Bing,and Yahoo maps? If you have been approached by an Internet marketing company that has some version of ‘local’ in their name and promises to get you listed on the first page of Google for a monthly fee, then you need to come to this class before you sign on the dotted line. Learn tactics that search engine optimization companies charge upwards of $2,000 for to get you into “local search.” In most cases it takes a little knowledge, some elbow grease, and you can do the same thing yourself at little to no cost. After this class, you will know how to get your business on Google, Bing and Yahoo maps, listed on local directories, find places you never thought of to be listed, and have a road map of action items-even if your budget is $0.
From:  9:00a.m.– noon
Fees:   $57 Non-Member $45 Member $10 materials fee payable in class

Class # 3244AJ – Everything You Wanted to Know About Blogging

Discover how you can make your voice heard with a blog. Personal blogs and business blogs are great tools for sharing knowledge and expertise. Blogs can help build additional traffic to a website and can help you connect with potential new customers. A blog is a low cost alternative to having a full-blown website, and for small business owners blogs offer an inexpensive way to get out on the Internet. In this class learn about the difference between a business blog and a personal blog, the different blog creation platforms available, and which ones are free and which ones cost money. We will talk about the pros and cons of different blog programs. Learn about RSS feeds, categories, tags, trackbacks and other blog terms. You will leave the class with a complete plan on how to create your own blog and ideas on what to blog about for your business, hobby, or project.
From:  1:00p.m.–4:00p.m.
Fees:   $57 Non-Member $45 Member $10 materials fee payable in class
Sat, Aug 20, 2011

Class# 3590AM – Market Online: It’s Easy, Effective, and Affordable

In one power-packed evening get a solid overview of Internet marketing and how to grow your online presence immediately. The Internet provides a rich set of affordable options to help companies of all sizes and types grow. Learn what is available, what fits your business needs, and what can be implemented at little or no cost. Discover the tricks behind a form of marketing you can launch today with zero investment that delivers the highest ROI of any form of marketing, online or otherwise. Leave class with the knowledge to create your own online marketing plan. 
From:  9:00a.m.–12:00p.m.
Fees:   $57 Non-Member $45 Member $10 materials fee payable in class

Class# 2801BI – Google Freebies and Must-Haves  

Google offers a wide range of tools to help your track, promote and monitor your business online. Most of the tools are free and can offer valuable insight to your online marketing efforts. If you have a website or are planning a website for your business this class will show you the most valuable of these tools you can use to promote, find keywords and track your business online. These top 5 tools will help you make informed decisions about what your need to change, how to track your competition and how well your online marketing dollars are being spent.
From:  1:00p.m.–4:00p.m.
Fees:   $57 Non-Member $45 Member $10 materials fee payable in class

If you cannot make it in August we repeat the classes January thru June and August thru November.  Class content is updated regularly so the latest information is given.

Come along to a CFU class to enhance your skills or get a better understanding of your WordPress website.  We offer a number of classes on how to get your website into the search engines, blogging and Google Tools.  The classes are as follows – sign up on the CFU website by clicking on the class link.  The classes vary in price but each has a $10 materials fee.

All classes are held at CFU LOWRY: Near 1st & Quebec

If you have any questions just drop us an email to liz@maia-consulting.com.

Class Descriptions:

Get Your Business on the First Page of Google: Using Local Search
How does a small business get onto Google (local), Bing,and Yahoo maps? If you have been approached by an Internet marketing company that has some version of ‘local’ in their name and promises to get you listed on the first page of Google for a monthly fee, then you need to come to this class before you sign on the dotted line. Learn tactics that search engine optimization companies charge upwards of $2,000 for to get you into “local search.” In most cases it takes a little knowledge, some elbow grease, and you can do the same thing yourself at little to no cost. After this class, you will know how to get your business on Google, Bing and Yahoo maps, listed on local directories, find places you never thought of to be listed, and have a road map of action items-even if your budget is $0. Read more

I often get asked, when teaching the Local Search (Google Places) class if a business owner should and can respond to reviews as there are often times where the owner wants to explain a situation or give their side of the story.

Recently Google announced that business owners can now respond to reviews left on Google Places.

From the site at http://google-latlong.blogspot.com/2010/08/respond-to-reviews-for-your-business-on.html

“Starting today, if you’re a verified Google Places business owner, you can publicly respond to reviews Read more

Print out or view online the information for the Unjob Fair presentation on May 1st, 2010 at Colorado Free University.

Print Local Listings Seminar (pdf)

All our classes are structured toward the complete beginner so if you don’t know anything about these topics this is a great place to start.  Even if you have some knowledge things are always changing so there is always something new to learn.

Here is a list of our upcoming CFU classes for 2010 – check with CFU to see that they are still going on and please register ahead of time as we have both a max limit of 10 and min attendance of 2 for the classes to run.

A Crash Course in Local Search
Understand why Local Search is different from General Search.  Figure out where to list your business and come away with lots of other directories to get listed beyond Google.
Read more

A new chart out today by Marketing Sherpa shows that 39% of businesses find local search highly effective, while another 34% find it somewhat effective, so 73% of businesses are pretty much reporting that Local Search is working for them.  (Click images for larger view.)

For those that are not really aware of what Local Search is here is a quick look:

  • Local Search is any search made with the goal of finding something within a geographic location.  This is known as searching with local intent.
  • Local Search is searching for something (what) in some place (where).
  • Local Expert, Greg Sterling, defines Local Search as seeking information online with the intention of making a transaction off line.
  • Essentially, anything that you would traditionally look for in the print Yellow Pages becomes a Local Search which it is conducted offline.

Local Search in Google shows up in the map when you search for something in an area.

Other search engines have a similar results and need to be submitted individually.  If you are on Google Local Search you will still need to make sure you are on Bing and Yahoo.

The client in the example above, Swim Otters, had claimed her listing on Google Local but was still not showing up in the results for Swim Lessons Westminster, CO.  We worked on her listing to help her come up for various swimming searches in her area and removed duplicate entries for data integrity.  Simply claiming your listing does not mean you will show in the results.  Working with a search professional can make a difference.

Learn about Local Search in an upcoming class I am presenting at Colorado Free University on April 10th, 2009 from 9am – noon.    Cost is $57 for non-members of CFU and $45 for members with a $10 materials fee.

Click on the following link to sign up:  Local Search Class

I recently had the pleasure to present to the Denver Entrepreneurs Meetup group at the Englewood Library.  Thank you to every who attended.  Here is a copy of the slide presentation.

Grow Your Business on Google with Pay-Per-Click

Join me for a class on beginner Pay Per Click.

Small businesses can’t afford to wait for folks to wind their way to the website. Pay-per-click (PPC) ads can bring customers to your site immediately. An effective campaign can cost as little as $25 per month. Learn what it takes to have a successful PPC campaign and how to measure success. Learn how to find the right keywords, how to set up your tracking code, and get step-by-step instructions to create your ad. Leave class with practical knowledge to use Pay-per-click and a list of free keyword research tools that will help you get you started with your local and regional targeting campaigns.

Price: $57 Non-Member $45 Member $10 materials fee payable in class

Class # Class Dates Area of town
3222D One Sat., 2-5 p.m. 10/31 EAST DENVER: Near 1st & Quebec
3222E One Sun., 2-5 p.m. 11/22 EAST DENVER: Near 1st & Quebec
3222F One Sat., 2-5 p.m. 12/19 EAST DENVER: Near 1st & Quebec

To sign up go to Colorado Free University and click on Find a Class and enter the class number in the search.

A Crash Course in Local Search: Don’t Let Your Business Be Left Behind

Join me for a class on Local Search at Colorado Free University.  Pick one of the dates listed below that will work for you, the class is 3 hours and covers a bunch of material for you to go home and start working on your site promotion.  The class is held once a month.

Class Description: Business owners know the value of getting to the top in Internet searches, but many don’t understand the ins and outs of local search. Over thirty percent of all searches are made with local intent and the reality is that most businesses really only need to reach potential customers in a defined geographic area. The local search ecosystem has become a bustling place bringing more visitors to the small business website than ever before. Every business should understand how it works. Learn about local search directories and which will work for your business. Figure out where to list your business and what information you need for an effective listing.

Price: $57 Non-Member $45 Member $10 materials fee payable in class

Class # Class Dates Area of town

3221D One Sat., 9 a.m.-noon 10/31 EAST DENVER: Near 1st & Quebec
3221E One Sun., 9 a.m.-noon 11/22 EAST DENVER: Near 1st & Quebec
3221F One Sat., 9 a.m.-noon 12/19 EAST DENVER: Near 1st & Quebec

To sign up go to Colorado Free University and click on Find a Class and enter the class number in the search.